With the rise of Conversational Commerce being a hot topic in the media lately, Gregory Gazagne, Executive Vice President for EMEA, Criteo, looks at what voice-driven, technology will mean for retailers.
Iconic classifieds business directory Yellow Pages will stop printing from January 2019 after more than five decades to go online-only, its owner Yell has announced.
Ministry of Sound recently revamped its website with uSkinned to reflect its evolution from an iconic dance venue to a multimedia hub. This case study looks at how the update boosted conversion rates while freeing up time for staff.
Speed and convenience top consumers’ motivations for choosing to shop in-store, directly impacting bricks-and-mortar conversions, a new report from PCMS, a global provider of unified commerce solutions, reveals.
Seven in 10 (70%) consumers both know about artificial intelligence-based (AI) technologies and believe they can transform their shopping experience – but 66% have yet to come across them in a retail environment, according to new research.
YouTube has just had its biggest revamp in 12 years, with more mobile viewing features along with a now logo and cleaner design.
Square Enix has taken an unusual route to promote its latest video game Life is Strange: Before The Storm with an ad that celebrates the value of best friends (and barely showing the game at all).
Mastercard is adding payment capabilities to the newly launched Garmin vívoactive 3, letting people pay for goods while out keeping fit without provide having to carry their phone or wallet around.
From smart watches to Google Glass, wearable technology is a growing trend. But what are the most popular applications for your brand?
Brands are under further pressure to meet the demands of European consumers as their email habits continue to evolve, but the medium remains the most popular marketing channel, according to new research.