After last week’s general election, new research indicates that The Conservative Party ran an “ineffective” social media campaign that failed to attract new voters and did not energise its traditional base.
Jamuna Nallainathan, Senior Manager, Audience Marketplace, EMEA, at Yahoo looks at why ad tech providers such as demand side platforms may ultimately be in the best position to help advertisers detect fraud.
Boston Dynamics, known for its robots such as Atlas and BigDog, has been sold by Google to Japanese telecoms giant Softbank for an undisclosed sum.
A new study from Kantar Media study, looked at the ad spends of the five big social-media networks in the US, showing that Facebook dominates with Snapchat and Pinterest on the rise.
As the UK General Election results in a hung parliament, analysis by data science and media technology company, 4C Insights, revealed sentiment across social media towards the Conservative Party dipped to just 37% in the final days prior to the election.
Automotive marketplace Auto Trader has struck a strategic partnership with user-generated content platform Reevoo.
There will be four distinct business models that will define retail over the next decade, built around sharing, replenishment, personalisation and services, according to new research.
There is a growing gap between consumer expectations and digital reality in the UK insurance industry, according to new research.
Google’s use of machine learning has improved search results, but it also means that banks, insurance and other financial services brands must get even smarter about industry SEO rules, according to a new report.
With election campaigns entering their final moments, and parties desperately trying to convince undecided voters, Hitwise has provided insight into the enduring importance of leadership and personality in British politics.