Cannes Lions 2017: MailChimp wins Cyber Lions with name mix-up
Droga’s MailChimp campaign has won one of the 3 top Cyber Grand Prix at Cannes this year.
Month: June 2017
China Day at Cannes: Tencent puts AI at heart of Chinese digital growth
Chinese internet giant Tencent hosted “China Day” at Cannes Lions and won its first Gold Lions Award, the Cyber Lions, for its QQ Alert.
Twitter’s 140 second videos: One year on
Today (Wednesday 21st June) marks one year since Twitter announced that users will be able to post videos up to 140 seconds long as opposed to the previous 30 second limit. Please find comment from Benjamin Potter, co-founder and Creative Director at CLICKON on how this has impacted content marketing for brands.
Cannes Lions 2017: Highlights from days three and four
With Cannes Lions well underway, we look back at the last couple of days at the festival, with a growing focus on how data is supporting creativity.
LoopMe debuts AI-Powered cross-screen video ad platform
LoopMe has launched AI-powered video advertising, with brands Microsoft, The North Face and O2 are already using it and seeing and outcome uplift of 132%.
Top analytics tips: Why 100% viewability is not enough
Vincent Potier, COO at Captify, looks at how brands need to go beyond just the simple metric of viewability.
Why mobile conversion rates are terrible: 7 user frustrations
Mobile is now the dominant device for online shopping, but conversion rates are roughly half what you typically see from desktop users. Steve Borges, co founder of Biglight looks at seven key barriers that prevent mobile browsers becoming buyers.
Online reviews boost sales (even if they’re negative)
The number of online reviews a product has directly correlates with its sales performance, even if some of the reviews are negative, according to new research.
GoCompare campaign shows digital video twice as cost efficient as TV advertising
Insurance comparison website GoCompare extended the reach of its recent ad campaign to occasional or non-TV viewers using digital brand agency Collective’s TV Accelerator (TVA) tool, with results 2.5 times more cost efficient than TV.
Dune London boosts revenue with customer-created content on product pages
Dune London is introducing user generated content (UGC) on its product detail pages to inspire customers during the shopping journey, and has reported an 82% increase in sales where UGC played a part in the transaction over a two week period since the feature went live. The shoe retailer has partnered with marketing technology company … [Read more…]