Yahoo begins global content deals with major newspapers

Yahoo has inked content distribution deals with a host of premium UK publishing partners, including The Telegraph, the Guardian, The Independent, the Evening Standard and Hearst UK.

Through these deals, publishers will be able to distribute content in partnership with Yahoo, via a curated feed across five countries – the UK, United States, Canada, India and Singapore – that will open up a new channel for British publishers to reach a global audience.

The content will be monetised via a revenue share model using Yahoo’s native advertising platform, Yahoo Gemini, and advertising will appear within each article to reach and engage relevant audiences with highly-targeted content.

The move enables the publishers to distribute content via a curated feed, created in partnership with Yahoo in five countries, the United Kingdom, United States, Canada, India and Singapore. Yahoo has over 1 billion monthly users worldwide and the agreements open up a new channel for British publishers to reach this vast global audience.

In addition, the partnerships create a new revenue stream for publishers, with content set to be monetised via a revenue share model using Yahoo’s powerful cross-platform native advertising marketplace, Yahoo Gemini. Advertising will appear within each article to reach and engage relevant audiences with highly-targeted content.

The new publishing deals bolster Yahoo’s existing content syndication partnerships. Acting as a trusted platform for third-party publishing content, alongside its owned and operated content, enables Yahoo to bring its users an array of the best content on the web and on mobile.

Greg Miall, Director of Global Partnerships, Yahoo, says “Yahoo is committed to building the richest set of premium and personalised content experiences for our users and we are thrilled to use the power of our global platform to work with such high calibre publishers. The fact that Yahoo can do one global deal, opening up UK publishers’ content to such a vast global audience is hugely exciting.”

Robert Bridge, Chief Customer Officer, The Telegraph, says “We’re delighted to be partnering with Yahoo. Their global brand presence combined with the quality content that The Telegraph is famous for, will help us reach an ever wider digital audience.”

Michael Pocock, Director of Content Partnerships, ESI Media: The Independent, London Evening Standard & London Live, says “Our partnership with Yahoo is a fantastic step in our push to bring our content to an ever growing and diverse global audience. The Independent and The Evening Standard already reach an exceptional volume of highly engaged readers in the UK, US and other markets but recognise the increasing demand for quality, unbiased news reports and premium features through a wide range of channels. We’re delighted with Yahoo’s desire to add premium news brands to their portfolio and look forward to a long and valuable partnership.”

Paul Cassar, Chief Digital Officer, Hearst UK adds, “We are delighted to work with Yahoo on this global partnership. It enables Hearst to reach even bigger audiences with our engaging and trusted content, whilst opening up new revenue streams for the business to grow.”