Programmatic marketing is fast becoming the dominant way of buying and selling digital ad space, but how do you choose whether it is suited towards your business goals- and what kind do you choose. This infographic from IAB Europe guide you through the decision process.
The aim of these infographics are to provide guidance on the key considerations and steps to developing a programmatic strategy for publishers, agencies and advertisers.
The infographics will help stakeholders to evaluate whether programmatic is suited to their business and to decide which operational model may be appropriate.
