Twitter is opening up its iconic 140 character limit, with videos, GIFs and photos no longer taking up space within tweet messages.
The move will encourage users to post more multimedia messages, as they will no longer take up character space.
Users still only get 140 characters towards text messages and links, but adding quotes, polls, videos, or images will no longer reduce precious characters.
In the past, Twitter mulled the option of having a huge charater limit of 10,000, but the idea was scrapped.
The company is also testing out new replies that will omit the username of the person you are replying to from the character limit.
If you reply to multiple people at once, Twitter only omits the person who sent the original tweet from the character count.
Say more about what's happening! Rolling out now: photos, videos, GIFs, polls, and Quote Tweets no longer count toward your 140 characters. pic.twitter.com/I9pUC0NdZC
— Twitter (@twitter) September 19, 2016