Olympic sponsors’ ads have already received the equivalent of over 400 years worth of watch time on YouTube so far, even before the event starts this Friday, according to new research.
The study, from YouTube, also features a list of top trending ads that offers insights into fans’ favorite sports from around the world, including how they watch and what’s driving their excitement.
Ads on YouTube:
Brands are already uploading ads celebrating the athletes, culture, and passion around the Summer Games–and viewers are taking notice.
From April 2016 through June 2016, Olympic sponsors’ ads have already received the equivalent of over 400 years worth of watch time.
Some of the Top Trending ads so far include:
1. Always #LikeAGirl – Keep Playing
Brand: Always
Creative Agency: Leo Burnett
2. Minute Maid #doingood I See What U.S. Olympian Missy Franklin Has To Say
Brand: Minute Maid
Creative Agency: Doner
3. P&G Thank You, Mom – Strong I Rio 2016 Olympic Games
Brand: P&G
Creative Agency: Wieden+Kennedy
4. Samsung Official TVC: “The Chant” Rio 2016 Olympic Games
Brand: Samsung
Creative Agency: Leo Burnett
5. Visa | The Carpool to Rio – featuring Team Visa Olympians
Brand: Visa
Creative Agency: BBDO
Sports on YouTube
In the last 12 months alone, over 23,000 years of content have been watched on YouTube for athletics, diving and swimming, gymnastics, and volleyball. To put this in perspective, that’s the equivalent of someone watching all 17 days of the Summer Games, 24 hours a day, not once, but over half a million times.
Globally the Summer Games have driven the most search interest on YouTube, when compared to global sports fans’ favorites like the last World Cup and past two UEFA European Championships .
The majority of time spent watching sports content happens on mobile. In the past 12 months, mobile devices accounted for 75% of Olympic sports videos UK watch time on YouTube. Only Saudi Arabia has bigger share of mobile watch time than UK.
The sports that have seen the largest growth in WT YoY are:
