RetailMeNot takes voucher business into Spain and Italy

RetailMeNot is expanding into the Spanish and Italian markets, match up consumers with retailers offering deals and vouchers.

The launch of RetailMeNot.es and RetailMeNot.it extends the company’s reach to 11 markets.

The company is now present in the United States of America, Canada, the United Kingdom, France, Germany, the Netherlands, Italy and Spain.

Founded in Austin, Texas, in 2009, RetailMeNot currently works with over 70,000 of the world’s leading retailers and brands across seven key markets. The global network counted over 718 million visitors in 2015 and facilitated almost $5 billion in retail sales for its partners over the same period.

Following entrances into Canada (www.RetailMeNot.ca) and Germany (www.RetailMeNot.de) as RetailMeNot, new market expansion into Spain and Italy is powered by a newly developed technology platform that makes expansion into new markets possible within a couple of weeks.

Cotter Cunningham, founder and CEO of RetailMeNot, said: “We are very excited about bringing RetailMeNot to Italy and Spain. Our successful operations in numerous international markets, which vary in size and maturity, as well as our new unified European platform, will allow us to leverage technological synergies and best practices as we enter new markets. We know how to help consumers save money when they shop, and we know how the power of a promotion will help our retail partners in Spain and Italy build their brands, drive traffic and ultimately sales.”

Giulio Montemagno, Senior Vice President International at RetailMeNot added: “Expanding our global offering has been part of RetailMeNot’s DNA from the offset. With large e-commerce markets and impressive growth rates, Spain and Italy are natural choices for us to expand. We believe that Spanish and Italian shoppers are already on the lookout for attractive digital offers, and will be receptive to the RetailMeNot brand as discount seeking becomes a natural part of the shopping journey. In both markets online commerce and mobile retailing are accelerating and retailers are looking to drive sales and improve the customer experience for shoppers, by providing a consistent experience at all times.”

Some facts about the retail industry in Spain and Italy

Spain and Italy are now the 4th and 5th largest e-commerce markets in Europe.[1] Both markets continue to prosper (+19% growth in both markets in 2015) and offer promising prospects for retailers. While the online spend per person is still slightly lower than in the mature markets of the UK, Germany and France, Italy and Spain are among the most heavily-populated countries in Europe (60 and 47 million respectively), with high mobile connectivity and strong potential for future growth.

A recent study has revealed more than three quarters (76%) of the Spanish population regularly use the Internet, and 62% of those choose to shop online. What’s more, 83% of Spanish homes have Internet access. [2] Italians are following close behind with 61% of the Nation admitting to regularly using the Internet in 2015.

Looking more specifically at offers, coupons already have a strong appeal for both Spanish and Italian consumers.

According to the research from CETELEM (https://www.cetelem.es/banco/), half of Spanish shoppers often use coupons and voucher codes when shopping. RetailMeNot will allow consumers to enjoy coupons and savings from leading brands and retailers, even if they have not already engaged with them.

The new entities will be operated from the company’s headquarters for continental Europe in Amsterdam, headed by Mike Lester, Vice President and General Manager, New Markets.