Virgin Active targets New Year gym goers with #emojivation emojis

To coincide with the surge in New Year’s gym sign ups, Virgin Active has created an ‘emojivation pack’ to help people share how they get active across social media platforms.

Users can share emoji directly from the Virgin Active #Emojivation pack, which is available to download from the App Store and Google Play store.

The app lets users see a list of emojis, which can be tapped to display on a messenger app or on a social network.

The keyboard is also accessible in a messaging app, but this requires some installation.
Virgin Active have launched the service to cater for the growing number of people that like to share their fitness achivemenets via social media as part of the their motivation.

Brits bragging about fitness achievements on Twitter will break the 1 million posts mark in January 2016, according to research from the social network.

The 36 bespoke emojis are available to download for free on iOS and Android from 4th January 2016.

The 35 emojis also include different classes that Virgin Active offers at their health clubs nationwide including HIIT classes, The GRID, their brand new Barre fitness class, and finally their new dance-based, glow in the dark work-out, Pulse powered by Clubbercise.

Andy Birch, Head of Fitness for Virgin Active comments: “Health and fitness is one of the most talked about and shared topics on social media with celebs and athletes hash tagging their workouts like never before. We saw a gap in the emoji market when it comes to being able to talk about what they’ve been up to on the gym floor or in their favourite classes. We know how motivated fitness fans get by their workouts and how emotional they feel when they achieve a new fitness goal, yet there is only a handful of emojis that represented a workout. Our new range of fitness emojis are more reflective of their true work-out experience. Whatever their activity or fitness challenge, there is now a workout emoji for that.”

Evan Wray, VP and General Manager at Swyft Media, said: “Increasingly, consumers are demanding custom emojis that enable them to express their personal brand and interests – fitness being one of them. We were delighted when we were approached by Virgin Active to create just this as a way of encouraging people to share their healthy lifestyles in a fun and engaging way.”

Imagine if you could say it with emoji? Now you can – try our #emojivation exercise emoji! [links in bio] pic.twitter.com/GEfgTfwowq

— Virgin Active UK (@VirginActiveUK) January 5, 2016