Top search terms of 2015: Rugby World Cup tops list

The most popular search term in Britain in 2015 has been revealed as the Rugby World Cup, according to Yahoo.

The search engine has compiled a list of the top ten search terms over the last 12 months as part of its annual Year in Review.

The Rugby World Cup has been revealed as the most-searched item by Yahoo users in the UK this year.

The search engine has released a list of the 10 most popular searches and trends over the last 12 months as part of its Year in Review.

The Duchess of Cambridge was the second most popular search term, followed by EastEnders.

Next on the list was former Top Gear presenter Jeremy Clarkson – who was in the headlines after allegedly attacking a producer on the show.

Celebrity Big Brother, Wimbledon, and Good Morning Britain presenter Susanna Reid also made the list.

The late singer Cilla Black – who died at her home in Spain on 1 August – was in eighth spot.

Caitlyn Jenner, who in April announced she identified as a trans-woman, is in ninth place. Her Vanity Fair cover made global headlines and raised the discussion of gender identity to international levels.

Searches for Coronation Street completed the list.

Yahoo UK editor Nick Petche said: “Despite England not making it out of the group stages, the UK has been gripped with Rugby World Cup fever this year, as it was the most-searched item on Yahoo in 2015.

“Among the billions of online searches this year, the Duchess of Cambridge continued to win our hearts as she gave birth to a second royal baby, becoming the most-searched-for celebrity, as well as the second-most-searched term overall.”

EastEnders’ high placing appears to be driven by the “who killed Lucy Beale?” storyline which concluded this year.

The storyline was also the most-asked question on Yahoo, ahead of “What is Charlie Hebdo?” and “what is the minimum wage?”.