Matalan gets into affiliate marketing with ‘Direct Programme’

Matalan Direct, the home improvements arm of Matalan, has launched it’s affiliate programme with Affiliate Window.

Matalan Direct was created for modern families, to bring stylish and practical home furnishings and improvement products directly to their door, at the click of a button.

Performance marketing is one of the cornerstones of Matalan Direct’s online activity, and the affiliate programme was launched with the aim of strong growth in the first few months. The Affiliate Window network was chosen for it’s tracking, reporting and access to the largest range of publishers in the UK affiliate marketing industry.

Pete Gould, Chief Marketing Officer at Matalan Direct explains “Matalan Direct is looking forward to working closely with Affiliate Window to push the boundaries of the traditional affiliate model. We want to make steps forward in attributing behavioural value to our publishers and reward those more heavily that help initiate sales. We found Affiliate Window’s technology and progressive approach was a natural fit with our aims. Even in the early days of our affiliate programme, we are seeing impressive results that lay the groundwork for a great long term partnership.”

Anthony Clements, UK Country Manager Affiliate Window comments: “We are thrilled that Matalan Direct has chosen to launch their new programme exclusively with Affiliate Window. It’s especially pleasing that this is a new programme for the affiliate community. We were delighted that Matalan Direct chose Affiliate Window, particularly for our tools, innovation and publisher reach, which are all aspects of the business we are exceptionally proud of. We look forward to a long, successful partnership and exploring ways that we can help strengthen Matalan Direct’s affiliate proposition.”

Matalan Direct plans to continue growing acquisition, whilst focusing on attribution. Affiliate Window’s recently launched payment-on-assist tool will help Matalan Direct ensure that publishers are fairly attributed sales that they have contributed to.