BT has launched a low-cost 4G mobile network in the UK this week, aiming to undercut rivals O2 and Vodafone, following its acquisition of EE.
BT bought EE for £12.5bn ealier this year.
BT will offer 4G data, minutes and text bundles from £5 a month, but this price band will be available only to existing BT Broadband residential customers.
BT is also offering customers who sign up to its BT Mobile contracts the ability to watch Premier League football matches that it owns the rights to via an app, even if they are not broadband customers.
BT’s basic deal – which includes 200 minutes of calls and 500MB of 4G data – will cost £10 a month to customers who do not have a BT broadband subscription.
BT is the UK’s biggest broadband provider with 7.6 million consumers signed up to the service, according to its latest figures.
The mobile deals it has announced so far are all Sim-card-only, meaning that calls, data and texts are included but not a handset.
BT has said it will provide more details of its strategy after its proposed £12.5bn takeover of EE – currently co-owned by Orange and Deutsche Telekom – is complete.
Regulators have still to sign off on the acquisition, which is opposed by some of BT’s rivals.
BT was one of the pioneers of the UK’s mobile phone sector with its Cellnet service in the 1980s, but later spun off the business.
The mobile phone firm, which was rebranded as O2, was later acquired by Spain’s Telefonica.