Google disabled more than 524 million bad ads and banned more than 214,000 advertisers in 2014, as the internet giant aims to increase the quality of its platforms for advertisers and consumers.
As part of a new initiative to win over advertisers over the quality of its advertising, Google has published a new report that looks at its efforts to keeping its ecosystem clean and safe for users, advertisers, and publishers.
Here’s a look into some of the trends:
• Overall, Google disabled more than 524 million bad ads and banned more than 214,000 advertisers in 2014.
• Combating counterfeiters: The company’s crackdown on counterfeit goods is producing rresults. Google banned 7,000 advertisers for promoting counterfeit goods, down from 14,000 in 2013, demonstrating that counterfeiters are increasingly unable to circumvent advanced enforcement systems.
• Protecting against malicious software: To protect the safety and security of users, Google said it stops all ads pointing to sites where it finds malware – whether it’s spyware, adware or other types of malicious software. Last year it removed 250,000 sites from its network for hiding forms of malware.
• Weighing in against weight loss scams: While many advertisers selling dietary supplements provide accurate information, some bad actors use outrageous claims to entice consumers. In 2014 TrustInAds.org, a group which includes Google, AOL, Yahoo and others, released a report showing that Google had collectively removed or rejected more than 2.5 million ads related to weight loss and dietary supplements over the past 18 months.
View the full infographic below:
