As the digital and real worlds merge, brands need to unify their customer experience across their websites and offline, argues Udesh Jadnanansing, Founder and Managing Partner at Mopinion.
Meetrics, a company that maximizes the viewability of online ads, has been granted accreditation by the U.S.-based Media Rating Council (MRC) for its Viewable Ad Impression measurement in its Ad Attention Monitor product, for both display and video ads.
A solid Christmas online finished off 2014, with new data from the IMRG Capgemini e-Retail Sales Index indicating that £104bn was spent online in 2014, the first time annual spending has exceeded the £100bn barrier.
Teradata has bought Israeli app marketing platform Appoxee as the markting software provider looks to boost of mobile assets.
When it comes to online content and storytelling, there are few sites as savvy as BuzzFeed. New research uncovers the phrases that generate the most amount of shares for the social news site.
With rising levels of data and growing pressure to deliver a more personalised service, companies are increasingly switching to the new ‘Chief Data Officer’ role. Boris Huard, Managing Director, Experian Data Quality, argues why an expert who can define the organisation’s data strategy and become the guardian of data quality will be a crucial role … [Read more…]
New data reveals the strongest consecutive growth years for UK adspend this century as the industry hails two years growth at twice the rate of the economy.
2015 will be a big year for digital, with big data, virtual reality, smart objects, contextual marketing, digital governance and same day delivery all on the rise, according to new predictions from Amaze.
Gym brand Virgin Active has embarked on a new digital push, with a digital wristband that tracks movement alongside ‘virtual fitness’ classes.
Ecommerce grew more slowly than expected in December as Black Friday encouraged more shoppers to do their Christmas shopping the previous month – and discouraged others from buying gifts online, a new study suggests.