Fox goes Virtual Reality with Wild film promotion
Fox has embarked on its first virtual reality promotion for its latest film ‘Wild’ letting players experience the film with a Samsung Gear headset or similar device.
Month: January 2015
Tesco launches Google Glass shopping app
Tesco has become the first major UK retailer to launch a Google Glass shopping app.
Facebook adds more restrictions to violent videos
Facebook is now restricting extreme and violent content in feeds by posting warnings and preventing minors from seeing certain videos.
Search and social ad spend increases as marketers embrace mobile (Infographic)
Social (Facebook) ad spend increased 33% year-on-year (YoY) while click-through rate rose by a staggering 430% in the final quarter of 2014 according to the latest quarterly global data from Kenshoo.
David Cameron seeks ban on encrypted WhatsApp and SnapChat messages
Chat apps such as WhatsApp, Snapchat and iMessage could be blocked in the UK after Prime Minister David Cameron promised to ramp up internet surveillance powers to prevent terrorists from plotting attacks online.
Facebook takes on Linkedin with office app
Facebook is testing a new app aimed at businesses, letting employees use news feed, groups and messaging for their work, while keeping activities separate from their personal profiles.
Google Translate ‘turns interpreter’ with voice function
Google has revamps its translation app, letting users carry a conversation in two different languages, converting speech as each user talks into the phone.
Samsung sells first Tizen phones
Samsung first non-Android smartphones have gone on sale in India, using the electronics giant’s own operating system ‘Tizen’.
Digital media predictions for 2015: Paid micro-video, location based marketing and native ads go mainstream
In January, Millward Brown digital and media experts from around the globe will once again offer their predictions for the coming year, forecasting the most meaningful trends and providing recommendations to help brands make sense of the changing landscape for 2015 and beyond.
Ryanair trials free in-flight movies streamed to mobiles
Ryanair is testing an in-flight movie streaming service that will send films direct to users tablets and smartphones during their journey, funding by advertising.