Apple iAds come to Latin America for first time
Apple is expanding its iAd to Latin America for the first time, via a partnership with Internet Media Services (IMS).
Month: January 2015
Opera debuts native ad exchange for mobiles
Opera Mediaworks has launched a global, native ad exchange for the buying and selling of integrated advertising experiences on mobile devices.
Birds Eye turns to bloggers in £3m ‘mix up your menu’
Birds Eye has begun a new 12 month multi-platform campaign to encourage families to experiment with Birds Eye products.
Uber vows 50,000 jobs in Europe
Online taxi-sharing firm Uber has promised to create 50,000 extra jobs in Europe as part of a new expansion drive.
Alibaba buys integrated ad platform AdChina
Alibaba has bought AdChina, an integrated advertising platform in China for an undisclosed sum, as the newly listed ecommerce giant looks to boost its ad operations
How to handle a marketing fail: Mobile bug wakes up Australians an hour early
Smartphone users in Australia were given a rude awakening on 13th January 2015, when a technical glitch meant the customers of mobile network Optus were woken up an hour earlier by their alarm apps. This case study looks at how the brand reacted to the social media backlash with offers of free coffee and food. … [Read more…]
Cyber war games: US and UK test response to potential hack attacks
The United Kingdom and the USA are to implemnent “war games” style cyber attacks on each other as part of a new joint defence against cyber criminals.
Anatomy of a game: How Monument Valley became a hit with a team of 8
With mobile games proving big business, what exactly does it take to make it to some of the best game lists of the year? Ustwo, the developer behind indie smash hit Monument Valley, has provided a rare insight into the production costs, pricing strategies and sales breakdowns that helped the award winning puzzler become one … [Read more…]
Infographic: Dawn of the Chief Data Officer
With rising levels of data and growing pressure to deliver a more personalised service, companies are increasingly switching to the new ‘Chief Data Officer’ role. This new infographic looks at a guardian of data quality will be a crucial role in the coming 12 months.
The end of Google Glass? Tech giant halts sales but vows eyewear will go on sale in future
In a surprise move, Google has stopped selling the prototype version of its Google Glass eyewear device ‘in its current form’, but said it still aims to sell smart glasses in the future.