BrightRoll boosts programmatic video analytics for brands
BrightRoll has added a new custom dashboard for giving advertisers a “health scorecard” aimed at programmatic video campaigns, as the Yahoo-owned platform looks boost relevance for brands.
Month: January 2015
eCommerce predictions for 2015: From Webrooming to Mobile Shopping
There will be a continuing shift to mobile advertising, cross device solutions and native formats, resulting in improved return on ad spend for marketers during 2015, according to a new report forecasting ecommerce trends for the coming year.
Top tips: The art and science of building virally aware websites
Creating ‘viral content’ has to be about more than just putting up stuff that people want to share but injecting the data back into the system as part of a feedback loop to improve content. Carla Faria, Director of Solutions (UK & Canada) at Say Media looks at the opportunities of harnessing the power of … [Read more…]
Microsoft reveals ‘HoloLens’ virtual reality headset with Windows 10
Microsoft has previewed the upcoming Windows alongside a new wearable 3D gadget called the HoloLens.
eBay to axe 2,400 jobs ahead of PayPal sell off
eBay is planning to cut 2,400 jobs in the first quarter as the online marketplace prepares to sell off its Paypal division as part of an efficiency drive.
Google invests in SpaceX rocket program
SpaceX, the independents space exploration programme backed by billionaire Elon Musk, has won a $1bn (£660m) investment from Google and Fidelity Investments to boost innovation in space transport and satellite manufacturing.
16 biggest challenges faced by tech companies (infographic)
One third of tech companies don’t think they have enough knowledge of prospective clients, according to this new infographic looking into 16 biggest business challenges faced by tech companies today.
How trust seals boost marketing and customer acquisition (infographic)
According to PayPal, 88% of visitors abandoned their shopping cart last year. Each of these carts was worth $109, or in a macro level, they add up to about $4 trillion worldwide. This new infographic from FinancesOnline looks at why consumer trust is a major factor in ditched shopping carts, and how retailers can increase … [Read more…]
Air France game rewards winners with first class upgrade
To raise awareness of the launch of Air France’s new Business cabins in Asia, Fred & Farid Shanghai created the first mobile game that allowed travellers to compete for an instant upgrade, just before boarding.
Case study: Cottages4you gets 957% ROI with follow up messages
In December 2013 Triggered Messaging and cottages4you worked together to introduce a browse and cart abandonment strategy which went live in early January 2014. Cart abandonment is a challenge that faces every organisation selling online, but it is dependent on visitors placing items in their basket. Crucially, it doesn’t’ take in to account the often … [Read more…]