Facebook’s new web-wide ad platform Atlas has partnered with Kenshoo to provide marketers with accurate reporting and optimisation for search campaigns by combining Atlas’ tracking with Kenshoo’s campaign management solutions.
Through the partnership, deduplicated campaign performance data from Atlas is automatically imported into Kenshoo Search, saving marketers time by removing the need for manual tracking application, creating campaigns twice, and data manipulation.
“Kenshoo’s industry-leading software was designed to deliver infinite optimisation by leveraging insights from each channel to inform the next,” said Will Martin-Gill, SVP of Product for Kenshoo. “Partnering with Atlas to provide clients access to highly accurate, deduplicated data saves them time and improves the efficiency of their campaign optimisation within Kenshoo.”
As marketers optimise campaign structures in Kenshoo Search, this new Kenshoo-Atlas data integration better accounts for how consumers interact with campaigns, which enables Kenshoo’s predictive portfolio bid policies to automatically invest in areas which provide the greatest return for marketers.
“Forecasting, budgeting, portfolio optimisation, and campaign automation are hallmarks of Kenshoo’s best-in-class predictive marketing software; combining these with Atlas delivers the industry’s most accurate cross-channel reporting and optimisation solution by relying on one source of truth that accounts for how consumers move across channels.” added Martin-Gill.
Kenshoo’s partnership with Atlas is built on an open platform so that partners can create more value using both their own proprietary technology and measurement for their clients and the industry. Atlas Partnerships creates more choice for advertisers while bringing simplicity to workflows to more providers.
Kenshoo.com/Atlas