Ad technology firm Sizmek has added a Attribution Suite for cross-channel analytics, designed to help marketer gain a proper understanding of how their cross-channel tools drive conversations.
The Sizmek Attribution Suite helps advertisers understand and optimize ROI across diverse campaigns, creative types and media, from standard display to instream video to paid and natural search, social, email and affiliate.
“The Attribution Suite now empowers users of the Sizmek MDX platform with a more complete set of tools for collecting, aggregating and analyzing the data required for marketers to gain a true understanding of how their cross-channel campaigns drive conversions,” says Alex White, VP Product Strategy at Sizmek. “Our users can quickly make data-driven, informed decisions about where to spend their media dollars for maximum ROI. As an independent third party server, our attribution solution is an unbiased source of truth.”
The Attribution Suite will be available starting in July, with a number of different packages to meet the diverse needs of MDX clients. The Device Intelligence module opens for Beta in June to select, existing Sizmek clients.
www.sizmek.com