EdPlace is working with digital marketing specialists Found to drive traffic to its parent-focused education platform.
The interactive site provides families with access to educational resources, developed by teachers, currently covering English, Maths and Science across the National Curriculum in Key Stages 1 to 4.
Since launch, it has seen growth in users as more families choose to supplement their children’s learning at home, and the EdPlace team is keen to ensure the site continues to develop both in subject content as well as delivery.
Patrick Cooke, one of EdPlace’s Partners, said: “Our research has shown that 28% of parents currently use private tuition to supplement their children’s schooling. Those that don’t use tuition, but want to help their child’s learning, reference cost as the primary reason. Our focus is to support those parents who want easy and affordable support in the core subjects, but see private tuition as their only option. Working with Found we are able to broaden awareness of the EdPlace offering and provide educational help, whether that be in place of, or in addition to, traditional schooling.”
Found was specifically tasked with making significant cuts to the CPA and immediately switched the current Adwords legacy campaigns to the latest enhanced campaigns to enable the team to harness the benefits offered.
Using advanced day-parting, multi-device bid adjustments and proximity bidding it was able to better optimise the campaigns and ultimately drive down the CPA, whilst also working towards the client’s awareness goal.
Tina Judic, Managing Director of Found says: “Whilst obtaining the best education for children continues to be a key issue for most parents, the spotlight on schooling in general has created a much greater need for innovative, trackable and current learning resources for parents. We’re delighted to be helping EdPlace reach more families.”
Watch this video explaining how EdPlace works below:
www.found.co.uk
www.edplace.com
