Working with full service digital marketing division of eCommerce specialist PureNet, retail giant Poundworld has reached over £2million turnover for its wholesale division since launching its website.
PureNet has worked with Poundworld over the last 12 months to establish and continually grow the brand through search engine optimisation (SEO), pay-per-click (PPC) and best practice consultancy advice on conversion optimisation, A/B testing and user insights.
Discount Wholesale’s eCommerce manager, Helen Todd, said: “PureNet combines great strategic thinking and creativity, which has helped us increase our online profile and establish the Discount Wholesale brand. PureNet has assisted us in meeting all our targets and exceeded our expectations. We are excited to continue to work with their digital marketing team.’’
Discount Wholesale has developed a range of digital initiatives across etail, email, mobile and social integration channels, as the retailer looks to build its profile as the leading discount wholesale website for market traders, eBay sellers, independent and small retailers.
In its role as digital marketing agency for the company, PureNet has worked closely with internal staff at Discount Wholesale, to help establish the retailer as the leading discount supplier in the UK for consumers and the trade.
The overall scope of the project was to assist with the promotion of trade-focused wholesale website, Discount Wholesale, in order to increase profile, visitor numbers and revenue.
PureNet’s Client Services Director, Daniel Warren, said, “We’re extremely delighted that our digital marketing team has played such a pivotal role in growing the Discount Wholesale brand. The campaign was very ambitious, particularly in such a competitive marketplace, but in a relatively short time it has achieved some very impressive results.
‘‘We’re extremely excited to have been chosen as Discount Wholesale’s digital marketing consultancy and look forward to working with them on their digital engagement strategy in the foreseeable future.’’
www.discount-wholesale.co.uk
