Following the announcement that Apple is expected to announce its first profit dip in ten years today, Vanessa Barnett, Technology and Media Specialist at Charles Russell LLP, argues that Apple is still in a strong position to compete with Android’s rise.
It’s interesting times in technology right now. For a number of years Apple really did ‘kick ass’ in terms of the quality of its products, the design, the usability – and the hype.
But in the last couple of years we have seen the rise of both Android as a phone O/S and Samsung as a ‘cool’ consumer technology company.
So it’s fashionable right now to say Apple’s on the slide. But at the end of the day, they have good people, good ideas and there’s still a big bit of Steve Jobs in the company’s DNA.
I’d call this a blip not the beginning of the end. The patent wars will settle down, new products will be launched and the rise of Apple will begin again.
It may not be as overpowering as at the time of Steve Job’s but anyone who’s thinking about writing them off is probably engaging in wishful thinking.
Vanessa Barnett
Technology and Media Specialist
Charles Russell LLP
