Analytics firm Searchmetrics has expanded the localised search data it provides to allow online marketers to analyse search results in 154 cities and 14 countries around the world.
They can now monitor how their sites are performing in even more locations in order to fine tune their search strategies.
Search engines are increasingly displaying results tailored to searchers’ locations, driven by the growth of mobile devices and greater use of location data such as IP addresses.
Marcus Tober, CTO of Searchmetrics, said: “For example, you’d find that a search for a term such as ‘Italian restaurant’ or ‘Accountant’ will produce different results in Leeds compared to Manchester. And searchers expect this kind of localisation without having to enter the name of their town or city in the search query. We’ve extended the coverage of local data in our Searchmetrics Suite software to help marketers analyse differentiated results bv even more cities, making it easier to plan and monitor local search strategies.”
The localised data spans key cities in the UK, Austria, Germany, Switzerland, France, Sweden, Italy, Canada, Mexico, Colombia, Argentina, Chile and Australia as well as 50 cities across the United States.
“Our global leadership in serving the SEO needs of internationally operating organizations dictates that we strive to continuously increase the accuracy, depth and breadth of search information. Searchmetrics is committed to being the world’s most complete provider of content optimising SEO data and our expansion to new countries, cities and search engines further extends our lead over all other providers.” added Tom Schuster, Searchmetrics’ CEO.
http://www.searchmetrics.com/en/products/search-engine-overview/#City%20Ove%E2%80%A6
