A growing user acceptance of ‘push’ mobile banking and a sharp rise in tablet adoption will drive users of transactional tablet banking services to almost 200 million in 2017, according to a new report.
The study, from from Juniper Research finds that this will represent approximately 19% of total mobile banking customers in 2017, compared to 9% this year, as consumers engage in increasingly mobile lifestyles.
The report finds that, adoption of bill presentment and payment (MBPP) transactional banking by tablet users will be higher than mobile handset users, especially in developed areas where there is a higher adoption of tablet devices.
Migration of Online Payment Services to Tablets
The new Juniper report, Mobile Banking: Handset & Tablet Market Strategies 2013-2017, found that as consumer tablet adoption continues to rise, there will be significant migration of purchasing and transaction activity from laptops and desktops to tablet devices. Indeed, the development of the ‘couch commerce’ trend within the payments industry will be increasingly replicated within the banking industry.
“With online payments accounting for a significant proportion of all bill payments, especially in developed markets, BPP (Bill Presentment and Payment) transactions will indeed migrate from the desktop towards tablet devices. Consumers often prefer managing bill payment and transactions via tablet devices compared to smartphones”, added report author Nitin Bhas.
However, with banks bundling MBPP services within their mobile banking platform and additional momentum from easy to use smartphone apps, mobile phone transactional banking usage will quickly increase.
Other Key Findings Include:
The report analyses the relative proportion of mobile banking users accessing information services (“push”) and transactional banking services (“pull”).
• Mobile banking users will exceed 1 billion in 2017, representing 15% of global mobile handset users.
• The developed markets of Far East & China, North America and Western Europe will have the highest penetration of banking users in 2017.
• Transactional banking growth across all markets will be at the expense of paper-based bill presentment, cash and cheque payment.
The ‘Mobile Banking ~ Smart & Secure’ whitepaper is available to download from the Juniper website together with further details of the full report.
Juniper Research provides research and analytical services to the global hi-tech communications sector, providing consultancy, analyst reports and industry commentary.
