BirdSong, a new social media platform to measure the impact of brands’ Twitter use, has launched this week.
The tool, created by consultancy Digital Tomorrow Today, aims to provide the growing number of brands using Twitter as a marketing tool to measure the success of their campaigns.
According to co-founder Jamie Riddell, “BirdSong is the go-to place for social media planning insight. We provide data to empower you to make the right strategic decision.”
The analysis BirdSong provides is about the identification of trends, helping marketers make informed strategic decisions. Every tweet has data associated with it, which can be analysed by BirdSong, resulting in day part analysis, update types and follower insight.
BirdSong can run an analysis of a twitter feed, alongside followers and following, to help understand what’s happening on an account, when and how. The tool can also run alongside a comparison with a competitor.
According to Riddell, “We can provide analysis on accounts from 1 million followers+ such as Lady Gaga, but that’s more of a bespoke service.”
BirdSong has been designed to support agencies and their work with brands as well as in-house teams at brands themselves.
The service charges on a pay-as-you-go credit based model rather than as a monthly subscription.
BirdSong prices
Access to premium BirdSong reports will cost credits. The principle Twitter report (Full analysis, Timeline, Follower and Following reports) will cost three credits.
Launch pricing starts at:
• 50 credits £ 69.99
• 100 credits £124.99
• 250 credits £249.99
http://www.birdsongdtt.com/
