Oakley is developing eyeglasses that would be connected to the Internet, projecting information directly onto the lenses of the glasses, according to a report.
Speaking to Bloomberg, CEO Colin Baden said, “As an organization, we’ve been chasing this beast since 1997. Ultimately, everything happens through your eyes, and the closer we can bring it to your eyes, the quicker the consumer is going to adopt the platform.”
The resulting product may compete with the augmented-reality glasses being developed by Google’s Project Glass.
Google’s Project Glass is an experimental effort to build smartphone features into eyewear, Oakley Chief Executive Officer Colin Baden said in an interview.
Oakley would initially target athletes with products based on the so-called heads-up technology, Baden said.
Oakley could develop a similar product for the U.S. military through Eye Safety Systems, a subsidiary that specializes in eyewear for military and government agencies, he said.
“Obviously, you can think of many applications in the competitive field of sports,” Baden said. “That’s the halo point of where we would begin, but certainly you can transcend that into a variety of other applications.”
