Argos is to start selling ads on is online store, as well as via its iconic print catalogue and instore, as the retailer looks to capitalise on its high UK consumer reach.
The retailer, owned by Home Retail Group has partnered will target brands already associated with the Argos name, which it calls ‘complementary brands’.
The Argos website currently generates around 395m hits a year and it distributes 30m catalogues per annum from its 700 stores.
Argos was the fifth most searched for brand in the UK according to a new top 10 from Experian Hitwise conducted last month (March 2012).
