Ferry and tour operator Brittany Ferries has partnered with Maxymiser to increase clickthroughs to booking pages and boost online conversions.
Brittany Ferries will use Maxymiser’s MaxTEST to run a multivariate testing programme across its UK website, to determine the winning design and usability combinations that have the most positive impact on bookings, bounce rates and engagement throughout the site.
Matthew Randle, Internet Services Manager at Brittany Ferries, comments: “Maxymiser will transform our approach to testing, simplifying the process for our teams, but delivering the metrics and insights we need to optimise the effectiveness of our website. Maxymiser will play a critical role in our web strategy, ensuring decisions are made based on the actual experience being delivered, to significantly increase conversions.”
www.maxymiser.com
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