Madhouse, China’s leading Mobile Marketing Company has launched in India, in partnership with global ad giant WPP.
Madhouse offers brands mobile solutions across the spectrum of paid, owned and earned media on smart phones and tablets.
Addressing a press conference, Vinod Thadani, Chief Operating Officer, Madhouse India said: “The WPP Group is expected to pick up stake in the company. Our company would be a one stop shop for mobile marketing.” With almost 850 million mobile connections in the country, Madhouse hopes to exploit the potential of the mass media device. Expecting to take the Rs 125-crore mobile marketing market to Rs 1,000 crore by 2014, Madhouse hopes to work with the existing mobile marketing and digital agencies as partners to provide solutions.
According to Ranjan Kapur, Country Manager, WPP, “While the advertising industry is growing between 15 and 20 per cent, digital is growing at almost 40 per cent and mobile advertising is expected to leapfrog. India continues to be an under advertised and under branded market.”
Joshua Maa, Founder & CEO, Madhouse said: “In China, we have been working with partners such as Rovio, China Unicom’s app store and ad agencies to grow our leadership position.
Similarly in India we value our association with WPP to help develop and take leadership in this market as well.”
Rovio Entertainment (owning the Rovio’s Angry Bird brand) is also expected to partner Madhouse in India and also possibly as a strategic investor.
Madhouse is China’s leading mobile marketing total solutions provider. It is headquartered in Shanghai and is privately funded by a slew of strategic investors such as TDF Capital, Nokia Growth partners and Gobi Partners.
It has almost 120 clients like HP, Intel, Coke, KFC and Unilever.
