High street bookshop Waterstone’s is dropping the apostrophe from its name to make it more “versatile” for online use.
Managing director James Daunt said the amendment was a “more versatile and practical” spelling of the name for the digital world.
The book shop has also reinstated the Baskerville serif font with a capital W, which Daunt said “reflects authority and confidence”.
He added: “It also reflects an altogether truer picture of our business today which, while created by one, is now built on the continued contribution of thousands of individual booksellers.”
The removal of the apostrophe also has subtler connotations. Tim Waterstone has not worked at the chain for well over a decade and the removal of the possessive punctuation makes it clear to shoppers that the bookshops no longer belong to him.
Daunt added: “It reflects an altogether truer picture of our business today which, while created by one, is now built on the continued contribution of thousands of individual booksellers.”
The new, apostrophe-free name will be gradually implemented on all of the retailer’s written communication, in stores and online.
The book chain was bought last year by Russian businessman Alexander Mamut from HMV Group, the struggling music retailer.
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Daunt says: “If you can download a book for free and read it, why would you want to own it?” That is the escnese of the issue and one which no one hereabouts can really answer. Mind you the issue is a future one, not a current one. Looking ahead ten years, or fifteen years to a world where paper books are slim minority of titles.eReaders will become ubiquitous as they are already doing. They will become a commodity that virtually everyone can afford, like mobile phones and there will be no worthwhile role for libraries.In today’s model paper books are and have been expensive. That cost has motivated both middle class and working class readers to use libraries where they can read free, alongside buying a couple of books a year. The model involved physically visiting libraries and, by doing so, discovering new authors which balanced, in part, the loss of sales.In the future world of eBooks this model will die. The vast majority of readers will buy online from their PC or eReader. As the transition progresses we already see libraries offering online borrowing services where readers, again, have no need to visit a physical library.Thus the physical experiential difference between buying and borrowing will become invisible and non existent. When that difference disappears there is absolutely no motivation for a reader to buy !!! None.When that day arrives it will become crystal clear to every writer and publisher that it will be insane to continue to allow borrowing. It will simply make no financial sense because every reader will borrow instead of buy. There will be no physical experience that causes the discovery of new writers. The whole experience will be an online one.This will have no negative affect on society whatsoever, except to put librarians’ noses out of joint.eBooks will be cheap. eReaders will be cheap. Only a small segment of the population will have difficulty accessing the world of reading and that segment can be facilitated through Welfare driven reading vouchers that enable people to buy an eReader and eBooks at cut prices or free. This will cost society a minute fraction of the cost of maintaining thousands of expensive buildings and staff.Libraries have no long term future.
your soup needs more salt, you do not start an argument (if you want to keep your job) but rahter add salt. The inability to accept editing with grace arises from the sense that your every word is great literature and that a single change is a desecration of your art. Nonsense! After you get your first Pulitzer or Nobel Prize, feel free to tell the editor to buzz off.
Daunt says: ““If you can download a book for free and read it, why would you want to own it?””That is the essence of the issue and one which no one hereabouts can really answer. Mind you the issue is a future one, not a current one. Looking ahead ten years, or fifteen years to a world where paper books are slim minority of titles.eReaders will become ubiquitous as they are already doing. They will become a commodity that virtually everyone can afford, like mobile phones and there will be no worthwhile role for libraries.In today’s model paper books are and have been expensive. That cost has motivated both middle class and working class readers to use libraries where they can read free, alongside buying a couple of books a year. The model involved physically visiting libraries and, by doing so, discovering new authors which balanced, in part, the loss of sales.In the future world of eBooks this model will die. The vast majority of readers will buy online from their PC or eReader. As the transition progresses we already see libraries offering online borrowing services where readers, again, have no need to visit a physical library.Thus the physical experiential difference between buying and borrowing will become invisible and non existent. When that difference disappears … there is absolutely no motivation for a reader to buy !!! None.When that day arrives it will become crystal clear to every writer and publisher that it will be insane to continue to allow borrowing. It will simply make no financial sense because every reader will borrow instead of buy. There will be no physical experience that causes the discovery of new writers. The whole experience will be an online one.This will have no negative affect on society whatsoever, except to put librarians’ noses out of joint.eBooks will be cheap. eReaders will be cheap. Only a small segment of the population will have difficulty accessing the world of reading and that segment can be facilitated through Welfare driven reading vouchers that enable people to buy an eReader and eBooks at cut prices or free. This will cost society a minute fraction of the cost of maintaining thousands of expensive buildings and staff.Libraries have no long term future. fixed low interest rate credit cards
“first publication”, not “first peer reviewed publications”. Write up an article for the local paper. Or for that matter, start a new journal (circulation 2 – Mom gets a copy) and publish in there.Play a game of chicken – write up something fraudulent and pass it by them. Would they really want their name on something wrong? Yet the contract says their name must be on the paper. Mmm, but they can withdraw the license.Did you notice they require two citations in any paper which uses their software? That’s another way to up your citation count. Add it to your NOABL!Searching citations, I see there are some people who use the software and make one of the groups as collaborators. I wonder if Appl. Phys. Lett (one of the journals where that occurs) knows, and if it is in violation of their author agreement.Interesting. If a modification requires change to the core and it’s contributed back then it must be under a “perpetual royalty-free, irrevocable license.” I see nothing there which would exclude GPL as an allowed license. Of course they would then threaten to remove the license.Just Say No? air credit cards
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