YouTube, VEVO, MTV owners Viacom and iTunes are the most popular entertainment web properties in Europe, according to new research.
The study, from comScore, indicates that in August 2011, 345.8 million European unique visitors went to Entertainment properties, an increase of 10 percent from the previous year.
On average, users spent 174.5 minutes (2.9 hours) on these sites, representing a 10-percent increase in average engagement.
Among the top Entertainment subcategories, Movie sites showed the highest growth over the past year in visitation with an 18-percent increase.
YouTube.com drew the most visitors in the Entertainment category at 213.4 million, or more than 5 in 10 Europeans. YouTube.com also ranked first in engagement, with visitors spending more than 150.6 minutes (2.5 hours) on the site on average in August.
This level of user engagement with YouTube surpassed engagement levels seen on other sites by a sizeable margin.
Music video property VEVO ranked second in terms of audience size with 81.1 million visitors, with a significant percentage of its audience visiting via VEVO’s YouTube channel.
Among the top 10 Entertainment sites, VEVO also exhibited the highest growth, having increased 55 percent in the past year.
The French video-sharing site Dailymotion.com and German ProSiebenSat1 sites were among the local European properties ranking among the top 10 Entertainment sites for the region.
Source: www.comscore.com
