Auto Trader has released a dedicated app for iPad, designed as an image-driven way to browse the popular motoring site.
Revolving around an image-led interface, fully utilising the iPad’s large touch screen, the app is designed to make comparing and browsing for cars as intuitive and visually appealing as possible.
Tapping on specific vehicles will start a media-rich experience combining images, full vehicle descriptions and specifications, and a host of other features.
Comparing information, such as performance and economy rating, on shortlisted vehicles can be made through a new ‘Garage’ function. This also makes full use of the large touch screen, allowing users to compare up to four different vehicles in their garage – either showing the summary details in a grid format, or drilling down into the technical specifications.
Other features include:
• A ‘Browse Bar’ that allows users to navigate and jump to a point in the search results based on essential car-buying criteria, such as mileage, location or price
• Ability to easily share vehicles with friends and family by email
• Integrated calls-to-action, including maps, dealer website links and contact details
“Our iPad app is a new way to search Auto Trader for your perfect car,” said Nick Gee, Director of Mobile at Auto Trader. “Our main objective was to retain the essential search element of Auto Trader and yet enhance and redefine the user experience for iPad users. We recognise that iPad users can happily use the website or the iPhone app, but simply repurposing those platforms doesn’t take advantage of the iPad’s potential. We’re delighted with the end result, have many more great ideas, and will continue to improve the experience based on the feedback we receive.”
The Auto Trader iPad App, is available for free from the App Store at : http://itunes.apple.com/gb/app/auto-trader/id445575730?mt=8
A full video guide providing a demonstration of the app can also be found on YouTube at:
http://www.youtube.com/watch?v=NnK_OoBOM0E
www.autotrader.co.uk
