MediaCom, smartclip and woomi have launched the UK’s first connected TV video advertising campaign with Audi.
smartclip will work with the media agency MediaCom and connected TV service woomi to serve video ads for their latest addition to the model range, the A7 Sportback.
The campaign begins with immediate effect and will see pre roll video ads for the prestigious car manufacturer running across various content on the woomi service.
In addition, as part of the deal, woomi will host an Audi Channel with client supplied content. This will go live during the campaign dates 19th April to 8th July.
woomi is a cloud-based, managed platform that reaches the largest possible audience across multiple devices, with a TV-centric, user-friendly interface.
It is currently the only connected TV app capable of selling ads to its audience in the UK. Set to take connected television to an even wider audience this year, woomi uniquely delivers an enhanced viewing experience to today’s global audiences, playing thousands of hours of rich television and internet content from multiple genres.
Adam Boast, smartclip’s commercial Director comments: “We are really excited to be working with MediaCom and woomi to place video ads for such a well respected brand as Audi. With this connected TV campaign we have once again demonstrated our innovative approach and are sure that this is just one of many milestones in tomorrow’s brand communication.”
“We’re delighted to announce Audi as our first connected TV advertiser and to offer such clients the precision target marketing inherent to the woomi service,” comments Jerome de Vitry, woomi CEO.“woomi prides itself on bringing a cutting-edge user experience and breadth of content to today’s TV audiences”
Shirlene Chandrapal, VP of connected TV, smartclip, adds: “With sales of connected TVs rising this advertising medium is set to have a tremendous impact on the market, enabling advertisers and planners to make their campaigns go further. This will help to increase the adoption of online video advertising in general and will help to position smartclip at the forefront of innovation in the market.”
Dan Wood, Investment Director, Mediacom states: “It is essential that we enable our clients to keep at the forefront of media innovation and futures development. This partnership is an excellent example of just that – a cutting edge solution for a cutting edge brand.”
Eve Tyers, National Communications Manager, Audi: “Audi are always looking for cutting edge ways to launch new vehicles and we are delighted to be the first manufacturer to embrace this new and exciting platform”
www.smartclip.com
www.woomi.tv
