It’s all feeling a bit ‘Google 2002’. Facebook engagement ads are getting discovered by mainstream marketers, and with that popularity is soaring. The number of those little ‘engagement ads’ is soaring, and even tiny businesses are getting creative with their targeting. But it’s at a price – 40% up in the last year according to this new research…
Ads on Facebook’s social network cost 40% more per click last quarter than in the previous three months, as the company’s social-networking dominance let it command higher prices, according to Efficient Frontier.
The increase was on Facebook’s self-service ads, rather than the higher-priced premium ads that run on user home pages, the report found.
Commenting on the findings, Siddharth Shah, senior director of business analytics at Efficient Frontier, said: “As advertisers are understanding this medium, they are allocating budgets, and it’s becoming increasingly competitive,” said Shah, whose firm helps companies buy online ads. “They are willing to pay a lot more to get to the consumer.”
Meanwhile, ad spend on the site will more than double to $4.05 billion this year, according to research firm EMarketer.
