High street fashion retailer New Look has unveiled its fully transactional mCommerce site, designed and built by Mobile Interactive Group (MIG).
The site integrates into New Look’s back end systems and utilises the latest developments in mobile technology (Javascript, CSS3 & HTML5).
Key features include fast ‘One Click’ checkout for registered users; quicker journey from homepage to products with engaging zoom functionality; easy to browse products in one, two or three column formats; viewing with accordion navigation to reduce page refreshes and single consumer shopping basket between the website and mobile site.
Dom McBrien, eCommerce Director, New Look says, “At New Look our aim is to offer customers an outstanding multi-channel experience. To do this we must offer an easy and convenient shopping experience through a multitude of channels. Research suggests that in 2012 access to the internet via Smartphone devices will even supersede the desktop PC, so this is a clear opportunity. As a result, New Look is launching a market-leading mobile-optimised site. Crisp and zoomable product imagery, social media integration and an easy one-click checkout for registered users are just a few of the cutting-edge features.”
Matt Cockett, Commercial Director, Mobile Interactive Group commented, “We’ve worked closely with New Look on the design, user experience (UX), the end-to-end build and integration of the site with a suite of API’s, provided by New Looks eCommerce software provider ATG, to deliver a future proofed mCommerce site that is connected to all product and customer account systems. Like many online retailers, New Look are seeing a daily increase in shoppers viewing their website via a mobile device, now they’re able to give consumers choice of ordering what they want, how they want and wherever they want.”
