Publicis Groupe has acquired UK agency Kitcatt Nohr, as the French digital marketing network giant looks to expand its reach.
Kitcatt Nohr will be merged with Digitas in the UK, creating a new agency, Kitcatt Nohr Digitas, which will be part of VivaKi.
Under the new deal, Kitcatt Nohr Digitas services to clients will now include: full creative services, media planning and ideation, technology and innovation, specialized skills in digital marketing, brand communications, CRM, content and social media.
Kitcatt Nohr was founded in January 2002 by Creative Partner Paul Kitcatt, Managing Partner Marc Nohr, Client Partner Vonnie Alexander and Chairman Jeremy Shaw.
The agency employs 68 interactive communication specialists bringing the staff count to 150 at the newly formed agency.
Four times winner of Agency of the Year, the agency has over 75 Creative and Effectiveness Awards to its name.
The newly formed agency has a complementary client roster that includes Body Shop, British Olympic Association, Delta Airlines, John Lewis, Lexus, NS&I, P&G, Samsung, Shell, Toyota, and Waitrose.
The new entity Kitcatt Nohr Digitas’ creative hub will be headquartered in London, linked to 3,500 creatives, technologists and analysts located around the world.
Kitcatt Nohr Digitas management will be led by Marc Nohr, Chief Executive Officer and Paul Kitcatt, Chief Creative Officer. Both will report to Stephan Beringer, President, Digitas International.
Sav Evangelou, Executive Creative Director of Digitas London, has been promoted to an international role with responsibility to several multinational clients. He will report to Mark Beeching, Chief Creative Officer of Digitas.
Stephan Beringer, President, Digitas International, said: “There are many synergies between Digitas and Kitcatt Nohr which both compliment and strengthen the agencies. This move enables us to offer clients a deeper and wider service on a global basis. It’s a win win for all.”
Marc Nohr, Chief Executive Officer Kitcatt Nohr Digitas, added: “By bringing together Kitcatt Nohr with Digitas, we are adding to our agency resources we could not build in our lifetimes: huge capabilities in technology, in media, in data and in digital design. It’s exciting to be a part of this merger and we are looking forward to sharing our expanded capabilities with our clients.”
http://www.kitcattnohr.com/
http://www.publicisgroupe.com
http://www.digitas.com
