Recommendation community Qype has bought Munich-based Cooledeals.de to launch a new coupon site QypeDeals.com, initially rolling out to Germany.
Cooledeals.de is Germany’s third largest coupon and voucher business after Groupon and DailyDeals.
Qype plans to rapidly roll-out vouchers and coupons in its other European territories through 2011.
Outlining this latest move Ian Brotherston, CEO at Qype explained: “The coupons and vouchers model offers the perfect compliment to our existing reviews and recommendation business.
“We are pleased that bringing the CooleDeals platform and expertise onboard will allow QypeDeals to rapidly extend our ability to deliver ever more value for our consumers and business partners. Qype has always had a major part to play as a positive community-led force demanding improved customer service, product quality and value for money for consumers through Europe”
Brotherston continues, “I feel that adding the QypeDeals discount vouchers service through our acquisition of CooleDeals will only reinforce this as we all move forward together.”
Thomas Bernik, CooleDeals, “Blending together the Qype consumer content with our vouchers and discounts will provide a unique proposition in the marketplace and add significant value to our own existing customers, who will really benefit from this deal. We have seen huge growth in our business over the past 12 months and now as part of Qype I am expecting that as demand for discounts and vouchers continues to explode, QypeDeals will become the dominant force through 2011 and beyond”
Existing Cooledeals customers remain unaffected by this latest development and any vouchers and coupons sold prior to this announcement will remain valid according to the original terms of sale.
www.qype.co.uk
