As smartphones grow in popularity, how does their use compare with men and women around the world? This data from Nielsen looks at the smartphone use across the global youth market (15-24 year olds) by gender.
All countries tend to skew male in smartphone adoption with the exception of the US, where 55% of smartphone users age 15-24 are female. India has the most severe gender imbalance for smartphone use among subscribers 15-24 (80% male).
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Looking at the population as a whole not just the young, we see a similar thing. Smart/Web phones are used by 34% of the population, 51% of users and male. Less than a quarter of users are, however, under 25 with 13% being over 55. The gender split is fairly constant across the age groups until you get to 55 then it tends to be even more male dominated.
Figures from The British Population Survey, Jan 2011, sample size 8,176 (face to face in home interviews)
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