Brightcove has launched an office in Australia, as the online video platform contuinues its global expansion.
The operation will be headquartered in Sydney, and will be lead up by new appointment ex-Adobe and Macromedia veteran Mark Blair as Senior Director, Asia Pacific. Peter Graves also joins as Regional Sales Director, formerly of Different and analyst house Frost & Sullivan, to head up and expand the region.
The company also unveiled local customer wins including realestate.com.au (owned and operated by the REA Group), DMG Media and AussieBum, as well as partnerships with leading interactive marketing agencies The Frame Group, Daemon, RocketBoots and Gruden.
Blair and Graves will report to Dennis Rose, Brightcove’s vice president for the Asia-Pacific region.
With more than thirty years of sales, marketing and operations experience and formerly vice president and general manager of APAC for CITRIX Systems, Rose will continue to lead Brightcove’s investment and expansion in Australia and across other key Asia-Pacific markets.
For the past several years, media businesses and marketing organisations throughout Australia have been adopting the Brightcove platform to support their online video initiatives, helping to accelerate Brightcove’s growth and momentum in the country. Brightcove’s new local operations and executive leadership in Australia will spur the next phase of growth in the country.
“Australia is an exciting and fast-growing market for online video with demand coming from nearly every sector of industry and society,” said Jeremy Allaire, Brightcove chairman and chief executive officer. “With the launch of local operations and a great new team in Sydney, we are excited to roll out our latest platform innovations to help customers and partners across the country take advantage of the online video opportunity across website destinations, social networks, and connected devices.”
“The Australian property market is a compelling space for high-quality online video experiences,” said Daniel Oertli, CIO for realestate.com.au. “We are pleased to be working with Brightcove as they arrive in Australia and look forward to a successful partnership.”
“We are excited to see Brightcove deepen its investment in the Australian market and set the standard for online video innovation in the country,” said Sean Ashby, chief executive officer of AussieBum. “Working with Brightcove makes it easy for us to deliver high quality online video initiatives that keep our customers engaged and that drive our e-commerce operations.”
The Brightcove platform is available in three different pricing and packaging options – Express, Pro and Enterprise – starting at just $99 per month to meet the needs of any size organisation or online video project.
For more information, visit http://www.brightcove.com.
