Data from the comScore Ad Metrix service has revealed that Adaptive Affinity ranked as the top online display advertiser amongst financial companies.
Adaptive Affinity reached nearly 58 percent of the total UK online audience in September 2010, by promoting its site Quickcreditscore.co.uk.
Top Finance Display Advertisers Reach More Than Half of UK Internet Users
Adaptive Affinity Limited was the heaviest online display advertiser in the Finance category in September 2010 with nearly 382 million display ad impressions, and reaching more than 57 percent of the 41.8 million unique internet users who were exposed to online display ads in the UK in September.
Virtually 100 percent of campaigns from Adaptive Affinity were for QuickCreditScore.co.uk.
Media Ingenuity Ltd., which owns and operates TotallyMoney.com, ranked second with 381 million impressions.
Aviva Plc held the third position with 334 million display ad impressions and reached almost 25 million unique visitors, a higher reach than any other advertiser in the top ten heaviest advertisers.
American Express (Finance) ranked fourth with 294 million impressions reaching 24 million unique visitors.
*Display ads include static and rich media ads; excludes video ads, house ads and very small ads (< 2,500 pixels in dimension)
"The current economic situation in the UK is encouraging consumers to look to the internet for financial advice and information," said Mike Read, SVP and Managing Director, comScore Europe. "The online channel has reduced the friction for the average consumer to seek financial advice, bringing more potential customers into the market, which presents excellent opportunities for marketers in the banking and financial sector to reach their target audiences."
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