4pm Wednesday ‘is peak-time for workplace shopping’

Employees are hitting the online shopping aisles during office hours to get away from work pressures, according to research from real-time online shopping tool Invisible Hand.


Workers hit a post-lunch slump and as a result head online for some retail therapy, as data shows an 11% increase in the number of online shoppers at 2pm, compared to midday.
2pm isn’t the only time workers whip out their plastic to pass those work hours by, as research shows the largest surge of online shopping during the working week is at 4pm. Figures from Invisible Hand show there is an average 52% increase in online shopping compared to the morning.
The largest shopping rush comes when employees are celebrating the ‘hump’ of the week seeing a 75% increase of shopping at 4pm on Wednesday.
% increase in online shopping… Mon Tues Wed Thurs Fri Average
From To
12pm 2pm 11% 27% 3% 3% 12% 11%
9am 4pm 53% 42% 75% 36% 52% 52%
Pre-Monday work blues means that midnight shopping on a Sunday is the most popular midnight hour for spending on plastic, with a 27% increase from the lowest level of the week.
Robin Landy, founder of InvisibleHand, says: “With work providing a number of stresses and problems, there’s little wonder people head online to spend money. Whether it is for yourself or someone else, browsing the online stores offers light relief at work and at home.
“Whenever people are shopping online they should make sure they are not paying over the odds for products. Rather than shopping around and visiting a number of sites, often with out of date prices, Invisible Hand will automatically notify a consumer of the cheapest price without them ever having to leave the site they are on.”
InvisibleHand is free to download via the website, www.getinvisiblehand.com.
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