Employees are hitting the online shopping aisles during office hours to get away from work pressures, according to research from real-time online shopping tool Invisible Hand.
Workers hit a post-lunch slump and as a result head online for some retail therapy, as data shows an 11% increase in the number of online shoppers at 2pm, compared to midday.
2pm isn’t the only time workers whip out their plastic to pass those work hours by, as research shows the largest surge of online shopping during the working week is at 4pm. Figures from Invisible Hand show there is an average 52% increase in online shopping compared to the morning.
The largest shopping rush comes when employees are celebrating the ‘hump’ of the week seeing a 75% increase of shopping at 4pm on Wednesday.
% increase in online shopping”
