According to the Federal Communications Commission (FCC), net neutrality advocates a level playing field for all, with no form of content afforded preference over any other. This concept has come under threat recently from supposed plans by Google and Verizon, one of the USA’s leading Internet Service Providers, according to SEO marketing firm QueryClick.
The partnership between the search engine giant and telecoms operator Verizon are though to be concerned with the formation of a tiered payment system, in which content creators would pay Verizon to ensure that their site gained prominence over others.
The involvement of Google in the discussion of a fee-paying service will have come as a surprise to many, following their appeal to protect the “openness of the internet”
