SMEs ignoring SEO due to 'lack of understanding'

A survey of marketers by SEO agency dotSEO reveals nearly a quarter of small and medium sized enterprises (SMEs) still don’t know much about search engine optimisation (SEO), despite Google being the first port of call for most people looking for goods and services.

A fifth said that although they know what SEO is, they don’t spend any of their marketing budgets on it. Only 14% identified SEO as being strategically important to their business. 23% of marketers were also unsure about the benefits delivered by using SEO, with 14% saying there were no benefits as far as they could tell.
The survey findings are revealed in a new dotSEO report entitled “Naked SEO”