The company noted five pitfalls that new online businesses should avoid:
1)E-business should never be taken as an end in itself, rather it should be seen as a tool for the wider business.
2)Online trading demands good project management and project managers should be fully trained in the intricacies of new technologies.
3)Specific teams to implement technologies for e-business and update outmoded systems. This team should fully understand the scope of the new technologies being implemented and have good reason for implementing them.
4)Companies should include overviews of emerging technologies in their business plans. They should plan ahead and be aware of what technologies are set to be released on the market, and encompass this information in their forward planning.
5) Lastly, competitors should be monitored closely, and businesses should be prepared to embrace change when it happens.