Maggie Schroeder, principal product marketing manager at Acquia, explores how a successful employee experience can ultimately result in a positive customer experience.

Francesca Gargaglia, COO & CBO at marketing tech platform Amity looks at why brands are increasingly adding social-features to their own apps.

Brands from holidays, travel and motoring industries were most likely to breach ASA rules in the last five years, with a retailers own website being the most common source of complaints, according to new research.

Consumers spent $10.32bn on mobile games in the first half of 2021 up from 23.88% from a similar period in 2020, according to new global data.

The research, from Cartwright and Butler aimed to uncover which industries are the most giving, it has been revealed that marketing professionals have an average of £1,179.56 spent per person per year. This is followed by financial/professional service employees (£1,091.60 p/y) and construction workers (£967.39 p/y). The industry with the least money spent on workers … [Read more…]

The latest IMRG Capgemini Online Retail Index tracks the online sales performance of over 200 retailers. Key findings: • Online retail sales fell by -9.6% Year-on-Year (YoY) last month – compared to June’s -14.1% • Combined with a better-than-average Month-on-Month (MoM) dip of just -4.4% despite the end of restrictions, this could signal a return … [Read more…]

In-game advertising delivers an uplift in purchase intent of up to 12 percentage points – demonstrating that exposure to in-game advertising correlated with a positive influence on future purchase considerations, according to new research.

Almost one year on from launching in the UK, Reddit is continuing to scale its Advertising Business in the UK and EMEA, today announcing several key Sales leadership hires to accelerate growth across the region.

The majority (79%) of online shoppers say that user-generated content such as images and videos from other consumers highly impacts their purchasing decisions, but only 9% say the same for content produced by influencers, according to new research.

Wavemaker and Nationwide Building Society have launched a new smart speaker campaign on Amazon Alexa and Google Assistant, giving local advice to house hunters.