Shoppers reveal post lockdown spending priorities: Fashion, beauty and live show treats
Brits plan on spending money on treats, driving more and more window shopping as the lockdown slowly eases across the country, according to new research.
retail
Post-COVID-19 retailing: what’s changed and what’s in store next?
Following the rapid transformation of the retail sector in recent months, eCommerce platform Kooomo assesses what’s changed and what the post-COVID retail sector looks like
Campaign of the week: Ikea assembles playforts for locked down families
Ikea’s newest social media campaign for the quarantine era helps families turn lockdown into adventures buy turning the retailers furniture in makeshift tents and castles for playtime.
Online retails sales soar to ten year high as lockdown redefines shopping behaviour
Following the UK’s first full month under lockdown, April’s online retail sales results have signalled a seismic shift in purchasing patterns, according to new research.
B2B food services firm Dunster’s Farm switches to consumer delivery business in just 2 weeks
Family-run food services business, Dunster’s Farm, was quick to jump to the aid of struggling consumers following the lockdown announcement, overhauling and converting its b2b food services business into a consumer food-to-door delivery service in just 14 days.
Guest comment: Why omnichannel retailers reign supreme
In light of the challenges facing retailers now many of their customers are in lockdown, and high streets are closed, Paul Kirkland, Retail and Hospitality Business Development Director, Fujitsu, looks at why an omnichannel presence has become more than just a novelty – but essential to staying buoyant in this new retail landscape.
Grocery shopper behaviour in the age of Covid-19: Range starts to overtake price as key priority
Shopper decisions are influenced by completely new factors during the Coronavirus pandemic, with everyday treats and luxuries replacing cinema trips and dining out, according to new research.
Guest comment: Why the film Pretty Woman serves as a valuable lesson for marketers
Mike Austin, CEO and co-founder of Fresh Relevance, discusses how brands can reap the rewards with customer data .
Guest comment: Customers are in the driving seat as brands trail behind on eCommerce
With ecommerce more important than ever before, measuring how customers feel will become a big part of eCommerce strategy in the year ahead. Kevin Murray, managing director at Greenlight Commerce looks at why retailers must focus on customer experience to boost sales.
Guest comment: The use of cash after COVID-19
While there is no convincing evidence that cash can carry COVID-19, the possibility has certainly caused mass fear and created a rise in contactless and digital payments. The move away from cash is has long been coming but it wasn’t going to disappear completely anytime soon. Bernard Foot, Strategy Analyst at Payment HSM as a … [Read more…]