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Netimperative is an online magazine that provides digital marketing news and digital marketing events.

Ciao debuts ‘product proposal’ tool to boost reviews
Comparison shopping community Ciao has launched a new feature on its UK website ti help users suggest products to be reviewed.
  • Jul 03, 2009
Open Library project aims to put all books online
A new information sharing project, ‘The Open Library’ has launched with the aim of creating a single web page for every book that has ever been written.
  • Jul 03, 2009
Twitter makes hashtags searchable
Twitter has made a series of updates to its micro-blogging site, including a new feature that makes hashtags clickable.
  • Jul 03, 2009
Bing to include Twitter updates
Microsoft is to include updates from Twitter in its new Bing search engine.
  • Jul 03, 2009
New mobile banking service goes live
A new mobile banking service, MoBank, is set to launch next week, using txtrans' transaction fee services platform.
  • Jul 02, 2009
Google lowers cost of AdWords API
Google has begun testing a new version of its AdWords API, available to developers at a cost some 20% lower than previous rates.
  • Jul 02, 2009
Downloading TV shows abroad ‘could cost more than holiday’
Downloading one television show via mobile broadband while abroad on holiday could cost more than the rest of the trip combined, according to new research.
  • Jul 02, 2009
New UK boss at ADTECH
ADTECH has appointed Kenneth Parnham, former Director of European Ad Operations at AdLINK, as Country Manager for the UK and Ireland.
  • Jul 02, 2009
ASDA debuts online ratings and reviews
ASDA has introduced online customer ratings and reviews to its non-food product range.
  • Jul 02, 2009
Top tips: 5 steps to effective mobile campaigns
A research study from the Internet Advertising Bureau - the trade body for digital marketing - and research company Brand Driver, in conjunction with Kit Kat has found that mobile display advertising can increase brand awareness and recognition.
  • Jul 01, 2009
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July Events
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Upcoming Events
Directors Dinner – Sustainable Development with Rio Tinto Jul 16, 2009
NETIMPERATIVE NIGHTS: Is Mobile Marketing starting to live up to hype? Jul 22, 2009
All upcoming events…
Analysis
Guest comment: Why you need a lead generation strategy
Lead generation is often considered only as part of a general online marketing strategy. Justin Rees, Head of Marketing at LeadPoint, explains why the discipline needs more attention than that...
Apr 30, 2009
Right to reply: MPs should embark on social networking with their eyes wide open
While some politicians have made the leap into social media, many remain hesitant. Rob Marcus, Director of Chat Moderators, argues that it’s high time MPs embraced new communications platforms.
Apr 20, 2009
Blog: Starting up your online community
With everyone jumping on the social media bandwagon, how can you start an online community that stands out in the crowd? eModeration offers some tips.
Apr 17, 2009
Guest comment: Top 5 tips for harnessing Twitter for brands
How can brands get the most out of Twitter? Tom Griffiths, Business Development Manager at CheezeDMG offers some tips to generate conversions through conversations.
Apr 16, 2009
Blog: The Pitfalls of Community Management
How can you get the most out of online communities? eModeration details the most common pitfalls that brands across all sectors should avoid when they create and run an online community; and gives advice on how to overcome them.
Apr 02, 2009
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