38% of small firms ‘believe the GDPR doesn’t apply to them’
Nearly 2 in 5 (38%) of small to medium-sized businesses (SMBs) believe that the GDPR does not apply to customer data they may come into contact with.
Privacy
Revealed: Mobile phone myths Brits believe the most
From 5G conspiracy theories to radiation poisoning, OnBuy’s mobile phone department conducted a survey to find out the mobile phone myths Brits believe the most.
Google ‘to open up UK user data to US rules’ due to Brexit- report
Google is reportedly planning to to move accounts of its British users to a US jurisdiction, opening up the sensitive information of tens of millions of Brits to UK authorities.
Nearly half of WhatsApp usage used for work (despite breaking rules)
Over two-fifths (41%) of UK workers admit to using WhatsApp for work purposes despite it being against WhatsApp’s legal terms of service to use it in ways that involve any non-personal use.
LinkedIn is seen as a marketing and sales tool, not networking
Most professionals no longer see LinkedIn as a platform for valuable business networking but for marketing, sales and recruitment, according to new research.
Successful advertising: it’s what you know, not who
Advertising holds the keys to the free internet, but to succeed, it must be hyper-relevant while respecting consumer privacy – particularly since consumers are savvier than ever about their data rights. James Patterson, VP, Client Services, EMEA & Global Operations at The Trade Desk looks at the careful balance that needs to be struck between … [Read more…]
The 100 trends that will shape the new decade: Mutiverses and anti-Instagram dining
From multiverse exploration to anti-Instagram dining, a new report looks ahead to the defining trends in consumer behaviour and innovation for 2020.
Google shakes up ad industry: Third-party Chrome cookies blocked in 2 years time
Google plans to stop all third-party cookies on its Chrome browser by 2022, in a move that will have massive repercussions across the ad industry, which depends on them to track users.
Senior marketers believe trust ‘biggest challenge facing marketing industry’
Reinforcing customers’ (59%) trust’ is the data and marketing industry’s biggest challenge, according to a survey completed by over 230 senior marketing professionals across the UK who judged the DMA Awards 2019.
Nearly third of North Americans ‘used dark web regularly in 2019’
Regardless of its predominantly negative connotation, an increasing number of people have started using the dark web to keep their online activity hidden, according to a new study.