Shutterstock is just the latest brand to jump into the royalty-free music world for brands and content creators – hot on the heels of YouTube and Apple Music. Taishi Fukuyama, Co-founder COO at Evoke Music, looks at the growing trend of big brands offering ‘free music for businesses’, and how machine-learning platforms are inventing a whole new category of music within a growing industry.
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Shutterstock is announcing an unlimited music subscription priced at £129 a month, aimed at YouTubers, social media managers and podcast producers who can now license tracks as needed without worrying about the total price tag.